The human behind it all!

We all go through funny, emotional, silly situations during our day. We end up sharing those with either a friend or the story gets lost and never shared. So, why not recreate that into wearable art? Maybe others have experienced something similar, maybe others have opinions to share on it. 

Jokes Aside was founded by Ibrahim based on his love for self-expression, streetwear and fashion. 

Jokes Aside places an emphasis on self-expression through unique forms of storytelling. Ibrahim values unconventionality, confidence and identity which is reflected in his brand. He aims to instill an essence of happiness within anyone that wears, looks at, or simply hears the stories behind Jokes Aside’s pieces

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™