Jokes Aside is a Dubai-based streetwear brand that was founded by Ibrahim Abudyak with a passion for creating wearable art that tells stories. Our brand is centered around the belief that clothing should not only be stylish but also have a deeper meaning that reflects the emotions and experiences of those who wear them.

Our designs are inspired by everything from happiness to sadness and pain, and we strive to create pieces that are not only aesthetically pleasing but also thought-provoking. Each piece of clothing from Jokes Aside is carefully crafted with attention to detail, using only high-quality materials that ensure both comfort and durability.

We believe that fashion is a form of self-expression, and our streetwear brand is designed to give people a voice through what they wear. Our pieces are meant to empower individuals to express themselves freely and to share their stories with the world.

At Jokes Aside, we are committed to creating unique, high-quality streetwear that resonates with our customers on a personal level. We are proud to be a Dubai-based brand, and our designs reflect the vibrant and diverse culture of the city.

Join us on our journey as we continue to create wearable art that tells stories of happiness, sadness, pain, and everything in between.